What a comparison rate is — and why it is on every loan ad
Moneysmart defines a comparison rate as “a rate that helps you work out the true cost of a loan” — one that “includes the interest rate, and most fees and charges relating to a loan, reduced to a single percentage figure”. Two loans with the same advertised interest rate can carry very different fees; the comparison rate exists so those fees cannot hide.
It is a creature of law, not marketing. Part 10 of the National Credit Code (Schedule 1 to the National Consumer Credit Protection Act 2009) exists “to assist consumers to identify the true cost of credit offered by credit providers”, and section 160 provides that a credit advertisement must contain the relevant comparison rate if it contains an annual percentage rate. Publishing a credit advertisement that does not comply with these advertising rules is an offence under the Code (100 penalty units). In general, then, wherever you see an advertised interest rate on a home loan, personal loan or car loan, the comparison rate must be there too.
The Code also polices how it appears. Under section 164 the comparison rate must be identified as a comparison rate and must be no less prominent than any interest rate or repayment amount in the advertisement — and on television, the internet or other electronic displays, an on-screen interest rate means an on-screen comparison rate. ASIC’s Regulatory Guide 234 (June 2026) treats a comparison rate as impermissibly less prominent where it is smaller or faded, where you must click or hover to reveal it, or where it sits away from the interest rate. Section 165 extends the same rules to comparison rates in other documents — lender websites and rate sheets included.
Note
The regime does not cover everything. Part 10 does not apply to advertising for credit under continuing credit contracts (such as credit cards) or low cost credit contracts — which is why credit card advertisements are not required to carry one.